Words are powerful! The language we use around PAE and FASD can have a larger effect than we may at first realise on how it is perceived.
The words we choose can either reduce stigma or make it worse. By changing the way we talk about these issues, we focus on support and solutions instead of shame and blame.
CanFASD in Canada has developed, and regularly updates, the Common Messaging Guide – a set of guidelines which explains why some words and ways of phrasing concepts are preferable to others. It suggests more positive language for use in conversations, presentations and reports about FASD to reduce stigma.
FASD United in the UK has also recently released their own Language and Stigma Guide.
A few examples from CanFASD's Common Messaging Guide:
|
Negative, Stigmatising Language |
Strengths-Based, Supportive Language |
Why the Change Matters |
|
The person has 'brain damage' |
The person has 'brain-based differences' or 'challenges' |
This acknowledges the reality of FASD while being strengths-based and avoiding marginalising or victim language. |
|
The person has 'suspected FASD' |
The person has 'possible FASD' |
The word 'suspected' can carry negative legal or criminal connotations. 'Possible' is neutral and focused on clinical support. |
|
The parent 'admitted alcohol use' |
The parent 'reported alcohol use' |
This avoids language that suggests guilt or fault and promotes honest conversations that lead to accurate diagnosis. |
